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- 🗓️ Save The Date & Hot Takes for October
🗓️ Save The Date & Hot Takes for October
3rd Annual Portrait Party and your favorite marketing (and not) updates from The 21A
PSL Season coming in hot…
October showed up with cooler temps and hotter takes. Between new podcast drops, holiday party invites, and fall campaign rollouts, the 21A team has been living somewhere between the conference room and the Keurig.
Grab your PSL (or cold brew, we don’t judge) and catch up on everything that’s been stirring inside the agency this month.
SAVE THE DATE - HOLIDAY PORTRAIT PARTY IS BACK!

Our 3rd Annual Portrait Party is back and better than ever. Bring your team for snacks, pics, and holiday cheer in our beautiful new office space in Downtown Tampa!
Be sure to reserve a time to take your free company holiday photo before it fills up. Come one, come all! Furry Friends 🐶 are welcome as always. :)
What We’ve Been Up To
Frank’s Famous On October TBBW
Emerging Franchise Brands receives a very special spotlight this month as its founder hit the stands as the front cover of Tampa Bay Business and Wealth Magazine. This premier PR placement highlights Frank’s dedication to Tampa, his newest growing endeavor, and his dedication to giving back. Frank’s debut at the October CEO Mixer will highlight a continued evolution and opportunity to speak directly to the business community with an in-person interview! GO FRANK!

Ocean Ink Opens To Hot Press
One of our latest clients opened their doors after much ado, 2 years in the making, this one-of-a-kind raw bar comes to Ybor City. Kenneth Emery and co. is excited to serve the freshest daily delivery of oysters, locally caught shrimp, and seafood options, including their signature tuna tataki that’s sure to knock your socks off. The same group that brought you Barterhouse, Burwells (a Charleston staple), is now ready to serve up some delicious seafood towers! Check it out.
Woof Gang In Chiiitown 🐶
The crew headed to Chicago this month for a very special content grab for the Woof Gang Bakery & Grooming Brand’s new prototype store, full of furry new customers. We captured the gorgeous new layout, branded treats, a huge array of shampoos, and grooming area for new website hero content. New launch full steam ahead!

Breakout 21A TikToks!! 🕺🏼
Top-tier TikToks - we’ve got em. Check out the team's wins this month as even the guys got onboard.
Sam, Christian, and Matheus sang “Stay With Me” to see if they could quit their day jobs… safe to say, we’re keeping them around 🎤😂
The team strutted down the “runway” (a.k.a. our office hallway) serving full Victoria’s Secret vibes, workday chic has never looked this good 💃✨
Christian thought he was just “taking out the trash”… he was very wrong. Safe to say, he won’t be volunteering again anytime soon. Totally worth it.
21A Making Waves In TPA
The Better Together organization hosted Cowboy Boots & Community Roots to raise money for their incredible organization, supporting families with emergency funds, volunteers, and supplies in their times of need. When the threat of foster care is knocking at their door, they aim to keep families together. What an honor to be a supporter!
Our Fearless Pickleball Leader enters the Founder’s League
This month, Brittany picked up her paddle and joined 60 other founders to determine who would take all the marbles in a 6-week tournament with other pickleball-loving entrepreneurs. Let the good times roll.

Our NEW TEAM MEMBER - Meet Walter!
With Bodi on brother duty, we’ve been short on our furry friends around here. ENTER WALTER! After an appearance at the Mercy Full Project adoption event, Brittany had no choice but to rescue this adorable pup now known to his fans as Walter (or Wally, when he’s off the clock). As a permanent fixture, this one-year-old cavapoo rescue sure did hit the jackpot. Watch as we spam your feeds with Walter content next!
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New Clients; We got ‘em
Watervue WHO!
Our Harbour Island days feel like a not-so-distant memory, and now, thanks to our newest client, we’re coming back to our island days! Welcome to the family, Watervue Grille!

REV Medical Spa, off to the races
Our newest and very vibey medspa is getting some fresh life breathed into their new customer acquisition as we turn on some high-impact ads to drive fresh faces into the Altamonte Springs location. Watch out as we blow the doors off next.
Spoiled Rotten Photography just leveled up
Big news… Spoiled Rotten Photography is growing with three new company-owned locations!
📍 One in Omaha
📍 Two in Orlando
We’re so excited to kick off social media for these new locations and help showcase all those adorable smiles to their communities.
New cities. New faces. Same beautiful moments… and trust us, the best is yet to come.
Studio 21A🪩 (Still thriving, now with more hot takes)
October came in loud, and so did we. The mics here have been working overtime with new episodes that blend strategy, storytelling, and just the right amount of friendly chaos. Make sure to stay updated through our Studio21A Instagram, you won’t want to miss these convos.
Check out our newly released episodes on YouTube:
Hitting A Digital Grand Slam With Fanatics Betting & Gaming ft. Nicole Sia - Episode 12
From Private Equity to Sweat Equity, Building From the Ground Up: Frank Fiume - Episode 11
The Guy Behind Over 6 Billion Email Sends A YEAR ft. Jay Schwedelson - Episode 10
The men who’ve tasted over 1 Million Wines (probably) ft. Stephan De Beer & Jerry Stephan - Episode 9
If you're feeling inspired to grab the mic yourself, Studio 21A is open for bookings! Whether it’s your brand story, your client stories, or some of your own fun, we’ve got the setup just for you.
Looking to rent the podcast studio? We’ll cue the lights for you.
Team Wins! (Our Joybell Is RINGING)
EMERGING FRANCHISE BRANDS LINKEDIN IS CRUSHING IT 🚀: Impressions were up 71% and reactions jumped 160% in September. Just saying, the numbers speak for themselves.
FLORIDA LIGHTING ASSOCIATES IS ON THE RISE: FB reach jumped 278%, while LinkedIn clicks climbed 147% in September, looks like their strategy is really lighting things up. ⚡
We Get Around
Brittany’s month was full of concerts, pickleball, and WALTER!!! | ![]() |
Christian saw “The Fray” Live, cooked up some new recipes, and his butterfly garden saw some new residents! Murphy tried solid food for the first time and went to her first pumpkin patch! | ![]() |
Katie took a trip to the Big Apple to see Critical Role: Live at Radio City Musical Hall and made some stops at the Met, the Natural History Museum, HadesTown on Broadway, and New York Comic Con! | ![]() |
Shea went to a wedding in Pittsburgh, celebrated Oktoberfest, and did lots of fall activities with her nieces! | ![]() |
Matheus went to watch his New Jersey Devils play (and win), celebrated with his parents for their anniversary, and went on more scenic drives! | ![]() |
Sam had a minor speed bump with his car, but he still had an amazing time playing golf and enjoyed some amazing views! | ![]() |
Shayleen wrapped up her last USF Parents Weekend, spent time with friends for a few memorable 'lasts,' and explored new coffee shops | ![]() |
Industry Updates
Kids these days. We’ve been keeping up to date on the trends. Check out this month’s Social Pulse - and download it here.
Here are some of our favorites:
Favorite trends
Things We Love
Songs we’ve got on repeat
Brittany: Baby Steps - Olivia Dean
Christian: Halfway To Whole - Matt Maeson
Matheus: Oh Lord - Foxy Shazam
Shayleen: Crystallized - John Summit (ft. Inéz)
Our Favorite Halloween Movies
Brittany: Hocus Pocus (1993) - Kenny Ortega
Christian: Halloweentown (1998) - Duwayne Dunham
Matheus: The Thing (1982) - John Carpenter
Shayleen: Coraline (2009) - Henry Selick











