Solstice: The 21st Agency Newsletter
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sunday funday - it's the 21st and we're back 🔦

sunday funday - it's the 21st and we're back 🔦

fresh episodes, new hires, and more wins that we can count 🙏 let's dig in... it's the 21st and we're back

Brittany Ward
September 21, 2025

Sunday Funday, you say…

Goodbye endless summer, hello full send September. It’s the 21st, so we’re back in your inbox. As always, it’s the newsletter you pretty much basically kinda don’t want to miss. 🤩

Catch up on what’s new, and what’s next,👇 below…

What We’ve Been Up To

OCEAN INK OPENS TO A PACKED HOUSE 🍤

One of our newest clients is bringing the freshest seafood to Ybor City. Ocean Ink Raw Bar, located at 1632 E. 7th Ave, opened it’s doors last week to a pack house. Locals lined up for lobster rolls, Key West pinks, and a raw bar that actually delivers on fresssshhhhness 🌊.

Backed by the team behind Barterhouse, Kenneth Emery brings his newest concept, Ocean Ink Raw Bar, to Ybor City, offering seafood without the snobbery. Big on oysters. Heavy on local sourcing. And pouring cocktails with a flair, you won’t want to miss this one.

We’ll be supporting their marketing… social, content, web, SEO, ads and more. But most importantly, we wasted no time bringing the squad to try out all their seafood towers for ourselves (perks of the job, ya know).

Check ‘em out: Reservations are on Resy. Walk-ins are welcome. Pull up to the bar, grab a platter, and enjoy daily sourced selections.

EMERGING FRANCHISE BRANDS GOES LIVE 📲

Big news… our client just flipped the switch on their brand new website we’ve been to over the past 4 months! 🚀

Bookmark it. Browse it. Brag about it… we will be.
👉 emergingfranchisebrands.com

Slick design, smarter strategy, basically a website that works - and fit for mobile too (almost like we know what we’re doing 😏).

This new site brings a fresh look, but the same brand obsession: highlighting the emerging franchise owners that everyone will be talking about next. Frank’s podcast (not so emerging - now with over 200 episodes!) continues to thrive as we build the online presence to the next level.

MAXHEALTH GETS ILLUSTRATED

The drudgery of annual enrollment just got a major glow up. We launched a brand new animated video for MaxHealth this month, breaking down the Medicare AEP process in under 60 seconds (because heathcare is hard enough to decode). Clear steps. Friendly tone. No confusion.

We storyboarded, concepted and created a video to walk patients through key dates, plan options to maximize their MaxHealth experience. The bright visuals meet a sharp script that makes Medicare feel manageable (who knew it could be done).

As part of our larger client initiative to drive engagement across web, email, and in person events - we checked all the boxes: Simple. Helpful. Watchable.

TWO NEW EMPLOYEES COME ONBOARD 🛳️

We didn’t just add to the team… we leveled up. Two new crewmates have officially joined the 21A adventure!

Sam Lozano — Growth Manager
The title says it all! Sam is here to keep our growth engine revved, our strategy sharp, and our lead forms and sales charts 📈 tuned straight up to the moon.

Shayleen Palacios — Marketing Intern
Every great agency story needs a fearless intern, and Shayleen is already jumping into the deep end. From social ideas to viral trends, she’s here to soak up the brilliance and keep us tuned into the Gen-z algo (translation - what the kids are up to 🤪.)

PARWCC LAUNCHES A NEW ERA OF LEARNING

Big milestone moment: we helped PARWCC roll out not one, not two, but THREE dedicated institutes—Résumé Writing, Career Coaching, and Interviewing.

The institutes are next-level hubs for certifications, resources, and downloads that make life easier and more profitable for their career coaches and résumé writers everywhere. The launch strategy took us down press release road, social content lane, and paid ads avenue.

Destination: new sales galore 💰💰💰💰 .

BREAKOUT 21A TIKTOKS!!

Taylor Swift + Travis Kelce got engaged and the internet lost it 💍✨ Naturally, we couldn’t resist, so we made a TikTok rounding up our favorite memes from the day. People actually loved it… turns out, chaos + memes + Swifties = internet gold (who knew 🤷🏼‍♀️). Check it out here!

Matheus turned the classic ‘getting a thumbs up from your boss’ moment into TikTok gold. Who knew workplace validation could be this funny? Go off, king 👑 Check it out here!

SEARCHING FOR OUR PERFECT ROOMIE👯

Love the vibe? We’ve got one private office open and waiting for its PERFECT MATCH! Check it out here — or give us a shout if you’re curious!

Studio 21A🪩 (yes, she’s thriving — cue the confetti 🎉)

August might’ve been our warm-up lap, but September? We’re officially cruising in the fast lane. Our podcast baby has grown up and is serving irreverence, creativity, and straight-up marketing genius in a snackable 21-minute(ish) episodes. Oh, and while you’re at it, go follow us on our Studio 21A Instagram!

Every Wednesday, we’re dropping fresh convos that prove brand marketing is anything but boring. (Seriously, who knew distilleries, dealerships, and hockey arenas had this much tea to spill?)

Check out our newly released episodes on YouTube:

21 Minutes With… Lightning Sellouts, Golf Booms, Retail Reboots (Matt Corey) - Episode 8
21 Minutes With... The Driver Behind Sarasota Ford’s Boldest Marketing Moves (Elesia Vera) - Episode 7
21 Minutes With... The Growth Guy Behind Booze, Burgers, and Breadmakers (Terry Haley) - Episode 6
21 Minutes With… The 1st US Producer of Ouzo, Tarpon Springs Distillery - Episode 5

Don’t forget, Studio 21A isn’t just our playground, it’s yours, too. If you’re looking for a plug-and-play setup in Downtown Tampa to record your own podcast magic… we’ve got you covered.

Want to rent the podcast studio? We’ll leave the mic on for you.

Team Wins! (Our Joybell Is Eating This UP🤩)

NAKERY BEAUTY SAW 20%+ SALES INCREASE: They keep on growing and are full steam ahead as the team launches new site upgrades, paid campaigns, and email reboots!

WOOF GANG BAKERY & GROOMING OUTPACED THE PACK: This is becoming quite the treat, and we’re capturing the cutest content for these doggos!

BODI CELEBRATED ONE YEAR: One year of Bodi = one year of smiles all around for the goodest of boys!

COMBINED SPOILED ROTTEN IG VIEWS UP 136%: All three Spoiled Rotten Photography accounts, brand, Huntsville, and Nashville, saw solid IG growth in August. Just saying, the numbers speak for themselves.

We Get Around

Britt’s Dad, the OG Ron, celebrated his 83rd birthday with these epic garage pics and a visit back to Pensacola. Meanwhile back in Tampa, Leon Bridges got some front-row love, and our pod guests showed Brittany how to saber her very first bottle of champs in one try!

Christian hit up the farmers market, watched Pride and Prejudice for the first time (no judgement), and spent quality time with Murphy (cute as ever)!